FASHION Magazine

The 15 Percent Pledge is launching an online database of Black-owned businesses   View this post on Instagram   A post shared by 15 Percent Pledge (@15percentpledge) Aurora James launched the 15 Percent Pledge back in May 2020, calling on major retailers to dedicate at least 15 per cent of shelf space to Black-owned businesses. […]

The post The 15 Percent Pledge Launches Database of Black-Owned Businesses + More Fashion News appeared first on FASHION Magazine.

Hudson’s Bay is the first major department store in Canada to take the 15 Percent Pledge, committing to dedicating at least 15 percent of its shelf space to brands owned by Black, Indigenous and People of Colour (BIPOC). This commitment will come into effect at the start of the Fall/Winter 2021 season, and will apply […]

The post Hudson’s Bay Takes the 15 Percent Pledge appeared first on FASHION Magazine.

It’s been nearly a year since Aurora James, the Canadian-born creative director and founder of Brother Vellies and activist added another significant title to her resume — founder of the 15 Percent Pledge. Started in May 2020 “in direct response to the murders of George Floyd and Breonna Taylor” at the hands of law enforcement, […]

The post Aurora James On the 15 Percent Pledge, Almost One Year Later appeared first on FASHION Magazine.

Kim Jones' first RTW collection has the fashion world buzzing and Miuccia Prada and Raf Simons give us something to smile about next Fall.

The post Kim Jones Debuts His First RTW Collection at Fendi + More Fashion News You May Have Missed appeared first on FASHION Magazine.

The Fashion Awards are usually a glittering night of fashion’s finest gathering to celebrate the top talent in the industry but as with everything in 2020, this year’s awards looked a little different. As a result of the COVID-19 pandemic, the awards went virtual this year and changed format. Instead of specific awards, 20 people […]

The post Canadian Designer Aurora James is Honoured at The Fashion Awards 2020 appeared first on FASHION Magazine.

In early June, Canadian designer Aurora James (who runs footwear brand Brother Vellies) introduced the 15 Per Cent Pledge to encourage some of America’s biggest retailers to commit to ensuring that 15 per cent of the products on their shelves were from Black-owned businesses. Now, the initiative is coming to Canada. Today, the Canadian website […]

The post Aurora James Expands 15 Per Cent Pledge to Include Canada appeared first on FASHION Magazine.

Last week, Canadian designer Aurora James – founder of footwear brand Brother Vellies – launched the 15 Per Cent Pledge, a movement urging major retailers to dedicate 15 per cent of their buying budget to Black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set […]

The post Sephora is the First Major Retailer to Take Canadian Designer Aurora James’ 15 Per Cent Pledge appeared first on FASHION Magazine.

There is no excerpt because this is a protected post.

The post Protected: Aurora James Is <em>FASHION’</em>s April 2023 Cover Star appeared first on FASHION Magazine.