FASHION Magazine

It’s been nearly a year since Aurora James, the Canadian-born creative director and founder of Brother Vellies and activist added another significant title to her resume — founder of the 15 Percent Pledge. Started in May 2020 “in direct response to the murders of George Floyd and Breonna Taylor” at the hands of law enforcement, […]

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Clean beauty brand C’est Moi expands into Walmart View this post on Instagram A post shared by C'est Moi (@cestmoibeauty) Beloved clean beauty skincare and makeup brand C’est Moi has landed in the Great White North! You can now shop the affordable brand on walmart.ca and in Walmart stores as of Monday, February 15th. The […]

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The Fashion Awards are usually a glittering night of fashion’s finest gathering to celebrate the top talent in the industry but as with everything in 2020, this year’s awards looked a little different. As a result of the COVID-19 pandemic, the awards went virtual this year and changed format. Instead of specific awards, 20 people […]

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We all have a responsibility to cultivate black culture in order for communities to thrive. After investing your time into bettering your awareness of systemic racism, familiarize yourself with those making a contribution to today’s style industry and make a purchase from a Black-run fashion brand if your budget allows. Here are 63 Black-run fashion […]

The post 63 Black-Run Fashion Businesses To Support Today and Always appeared first on FASHION Magazine.

In early June, Canadian designer Aurora James (who runs footwear brand Brother Vellies) introduced the 15 Per Cent Pledge to encourage some of America’s biggest retailers to commit to ensuring that 15 per cent of the products on their shelves were from Black-owned businesses. Now, the initiative is coming to Canada. Today, the Canadian website […]

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Last week, Canadian designer Aurora James – founder of footwear brand Brother Vellies – launched the 15 Per Cent Pledge, a movement urging major retailers to dedicate 15 per cent of their buying budget to Black-owned businesses. “So many of your businesses are built on Black spending power. So many of your stores are set […]

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Brother Vellies is just the kind of ethical and socially conscious brand the Duchess loves.

The post The Shoe Brand Meghan Markle Just Wore Has Roots in Both Canada and South Africa appeared first on FASHION Magazine.

We’ve always had a bit of a girl crush on Aurora James. Not only did the Toronto-bred designer dabble in horticulture and worked as a modelling agent before founding her unique sustainable-cum-exotic animal skins accessory line, Brother Vellies, she grounds her sky-high aspirational Instagram content with a heavy dose of down-to-earth realness. Aurora’s initial goal […]

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Visors might seem like they are the exclusive territory of tennis stars and golf dads, but they’re entering the fashion arena this spring thanks to a collaboration between Aurora James, the It girl behind label Brother Vellies, and hat maker extraordinaire Gigi Burris. Their collection of straw hats includes Anne of Green Gables-inspired boaters and, […]

The post Brother Vellies Visors Are Less <em>“Golf Dad”</em> and More <em>“It Girl Staple”</em> appeared first on FASHION Magazine.

“I’m sorry if there’s Luther Vandross playing – I’m in a café and I’m about to step outside.” So begins my interview with Aurora James, the mastermind behind Brookyn-based sustainable label Brother Vellies and inimitable cool girl whose eclectic style runs between a mix of Prairie Goddess and Studio 54 glam. A native of Mississauga, […]

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There are two kinds of holiday hosts: the ones who let you slip past the welcome mat with your shoes on, and the ones who don’t. We get that they’re avoiding dirty shoes traipsing through the den and spindly stilettos getting caught in the rug, but after hours of outfit prep, having to leave a […]

The post The Best House Party Shoes and Socks for When the Host Makes You Take Your Heels Off (Ugh) appeared first on FASHION Magazine.

A post shared by GoJane (@gojane) on Apr 12, 2017 at 7:00pm PDT I have my mother to thank for my approach to footwear: if it isn’t practical, I don’t buy it. I remember being a kid and desperately wanting to be like the girls who owned runners that lit up, sparkled, or came equipped […]

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