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View every look Kate has worn since her engagement » Well, it’s official: as of this morning a new piece of Olympic merch will become more popular than our infamous Team Canada red mittens. Kate Middleton just met the Great Britain Olympic hockey team and wore a pretty printed scarf that’s part of the official […]

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For most of us fashion-minded folk (or maybe just me), one of the only times we can get it up for a sports event is the Olympics. The patriotism and the larger-than-life-ness of it seem to get me every time. Coming off the high of 2010’s Vancouver Winter Games, it’s only fitting that there’s some early hype for the London Summer Games, which are set for July 27–August 12, 2012. Today, the Bay kicked it off by launching the full collection (including some winter-appropriate items that can be worn now).

Pictured on some of Team Canada’s cutest athletes (mind you, my personal fave, Alexandre Despatie, is missing), the collection is patchwork-y, graphic-y, heritage-y, and awesome. It’s also super affordable, with the whole shebang ranging from $15–$100.

Check out the collection »