FASHION Magazine

At the premiere of 50/50, the Joseph Gordon-Levitt and Seth Rogen comedy that takes something depressing—Levitt’s character gets diagnosed with cancer—and makes it funny. Rogen, as his goofy best friend, helps him navigate the diagnosis, which gives him a 50 per cent chance of surviving. On the red carpet, fans (mostly female) had DVDs of 300 Days of Summer waiting for a signature from JGL, but since he was the last of the cast to arrive, they got a lot more love from his co-stars Anna Kendrick (in a poofy teal dress that felt more prom than Oscar-nom) and Bryce Dallas Howard (taking maternity style and the humid day by storm in a flowing maxi dress).