FASHION Magazine

  • Vancouver boutique Barefoot Contessa gives their windows over to local bloggers

    by Rebecca Tay
    The Anthology's window at Vancouver's Barefoot Contessa boutique

    The style sense and personal aesthetic of fashion bloggers is often limited to, well, the internet, which is why the project undertaken by Barefoot Contessa owner Eva de Viveiros and her marketing manager, Lauren Wells, is so novel. For the past few weeks, the boutique’s Main Street location (3715 Main St., Vancouver, 604-879-1137, thebarefootcontessa.com) has been featuring window displays curated by local fashion bloggers behind such blogs as The Anthology and Miss Melissa. (The Commercial Drive location windows were guest designed by students from the Visual Merchandising class at John Casablancas Institute).

    Fueled by an appreciation for being tweeted about and mentioned in local blogs, de Viveiros and Wells decided to do something to meet the bloggers. “We wanted to do something to support them,” says de Viveiros. “Follow Friday is great, but we wanted to do more; to interact more.”

    Posted in Barefoot Contessa, Bloggers, Shops, Style, Vancouver