FASHION Magazine
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These Beauty Brands Are Committed to Social Sustainability
The beauty industry’s sustainability issues are complex, layered and constantly evolving, but while its gaze is often set on creating a future that is more environmentally responsible (with major strides being made when it comes to things like reusable, recyclable and refillable packaging), brands’ social efforts can be overlooked. Social sustainability involves examining the impact […]
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Patrick Starrr Announces Launch of Inclusive Beauty Brand, One/Size
Beauty influencer Patrick Starrr has announced the launch of his own beauty line, called One/Size. The inclusive line – with the tagline, “Makeup is a one size that fits all” – will debut online at Sephora Canada on July 17 before hitting stores on July 30. Speaking with WWD about the launch, Starrr (who has 4.6 […]
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The New #PullUpOrShutUp Campaign is Asking Beauty Brands to Do More Than Donate
A new campaign is making waves on social media – and with good reason. #PullUpOrShutUp is the brainchild of Uoma Beauty founder, Sharon Chuter, and its aim is to hold beauty brands to account on their commitment to standing in solidarity with the Black community. Over the past few days we’ve seen an outpouring of […]
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Skincare Brands To Consider If You’re Sick of Excessive Packaging
How many times have you ordered the newest addition to your favourite skincare line, and then upon arrival and unboxing, wondered, ‘how much more packaging do they need for this little thing?!’ ? Unfortunateluy, many beauty products today are cocooned in the excessive material, like plastic, cellophane, and foam. And many come with their own […]
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The Millennial Pink Beauty Products You Need On Your Top Shelf
It seems like just yesterday that our Instagram feeds were a soft, pleasant shade of millennial pink. Brands like Saturday Skin and Glossier lined our top shelves, begging to be photographed. But this past summer, Man Repeller called the new It colour: Gen Z Yellow. And just like that, a pale yellow overtook the throne—a […]
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Why Are Internet-Famous Beauty Brands Doing the Most Right Now?
In 2014, matte skin was over and influencers were dead. At least, according to Glossier’s Emily Weiss, who introduced her new homegrown brand in a personal essay on her site, Into the Gloss, a conversational, crowd-sourced forum on all things beauty, skincare with an added, near-perfect quirkiness. “Glossier begins with YOU,” Emily penned, “which is […]
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