FASHION Magazine

When Devon Brooks walks into a room, one gets the sense that a very contained tornado has entered the room. Her manner is bold and self-assured, yet every few minutes she lets her guard down and an adorable quirk comes bubbling up to the surface. Brooks is, of course, the co-founder of blo blow dry […]

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Fans of Gwyneth Paltrow’s perma-perfect blond locks take note: the actress, lifestyle expert, cook, author and Goop sensei has added another job to her portfolio: blow dry aficionado. Along with hairstylist David Babaii, Paltrow has been announced as partner and creative director of Blo Blow Dry Bar. The blow dry bar chain has carved itself something of a niche since launching in 2007 with its no cut, no colour, just blowouts philosophy. With Paltrow and Babaii’s input, the chain hopes to expand further, bringing red carpet glam to Gwyneth-devouts worldwide.

“I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company,” said Ari Yakobson, Blo Blow Dry Bar’s CEO via press release. “This combination and a proven business model is exciting. This is a tremendous benefit for our current and future Franchise Partners; our loyal guests are going to love this collaboration.”

Pretty in pink, Blo Blow Dry Bar has added a 16th location to its North-American roster and Calgary has hit the jackpot. At the grand opening party on First Street (1317 1st Street SW, Calgary, 403-264-2569, blomedry.com) Blo hosted a bevvy of live DJs, swirling pink cotton candy, and, of course, bubbly pink champagne, amidst […]

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