FASHION Magazine

Fans of Gwyneth Paltrow’s perma-perfect blond locks take note: the actress, lifestyle expert, cook, author and Goop sensei has added another job to her portfolio: blow dry aficionado. Along with hairstylist David Babaii, Paltrow has been announced as partner and creative director of Blo Blow Dry Bar. The blow dry bar chain has carved itself something of a niche since launching in 2007 with its no cut, no colour, just blowouts philosophy. With Paltrow and Babaii’s input, the chain hopes to expand further, bringing red carpet glam to Gwyneth-devouts worldwide.

“I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company,” said Ari Yakobson, Blo Blow Dry Bar’s CEO via press release. “This combination and a proven business model is exciting. This is a tremendous benefit for our current and future Franchise Partners; our loyal guests are going to love this collaboration.”

Because so many of her red carpet appearances of late have been accompanied by smooth and pretty hair, it was nice to see Angelina Jolie rock some serious sexy bed head at the recent Inglourious Basterds premiere in L.A. So sexy that Lainey theorized its casualness was due to the fact that she and Brad were just too busy er, fornicating, for her to bother styling it. While it seems indisputable—especially if childcare was on site—that the two went at it before the event, at some point, the master of dishevelment himself, David Babaii, showed up, products in tow.

Hairstylist David Babaii is a man of his word. Even though he called me two hours late, I wasn’t ruffled in the least. In fact, I was amazed he called at all, what with all his jetsetting to tend to the coifs of Kate Hudson, Angelina Jolie (he did her hair for the Oscars), Gwyneth Paltrow and others. But he apologizes nonetheless, explaining that he’s on set with Scarlett Johansson and has the “worst cell reception” but that it’s still no excuse. Such courtesy and respect for an editor—no wonder the A-listers keep him around. Oh right, lest we forget the amazing manes he crafts, especially for Kate, who I assume is his number one girl—they created a hair line, David Babaii for Wildaid together, after all.