FASHION Magazine
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Escada wants you to feel like spring has sprung with its new, limited edition Cherry in the Air fragrance
Every year, Escada launches a new spring/summer fragrance inspired by a different fruity or floral element. This year, the fashion house has taken their annual scent in a new, more succulent direction with Cherry in the Air (from $25, sephora.com).
To induct the new edition into Escada’s fragrance range, the brand kicked off the launch of Cherry in the Air last week in Washington, D.C. Why Washington, you might ask? Well as it turns out, the capitol city and the perfume have quite a bit in common. In 1912, the mayor of Tokyo gifted more than 3,000 cherry trees to the United States capitol city, a symbolic gesture to mark the growing relationship between the two countries. When the cherry blossoms bloom in Washington it signifies the beginning of spring—and the arrival of the blossoms has become such an iconic event in the city that they host an annual Cherry Blossom Festival to celebrate.