FASHION Magazine
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Summery, Sunscreen-y, Coconut-y Perfumes That’ll Transport You to the Beach
“It’s OK; September is always pretty warm, too!” This phrase has been on the tip of my tongue, making a near-constant appearance lately, as August approaches its end. It’s my immediate, automatic response to any mention of summer being “almost over” (horrible) or crisp autumn days being “just around the corner” (cruel and unnecessary). No […]
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The Beauty Industry Is a Hopeless Romantic
Are there any depictions of love more romantic, more dizzying and more over-the-top than the ones that exist in the fragrance world? Perhaps only Disney films and romcoms come in as close seconds to the perfume industry, which has long been determined to capture that “drunk in love” feeling in a bottle, sweeping us off […]
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6 Perfume Pros on Having a Signature Scent vs. Rotating Fragrances
Our sense of smell is closely and intimately linked with memory, more than any of our other senses. So much so, that upon a single whiff, we can instantly be transported to a specific person, place, or moment in time (for better or for worse). This is actually due to the anatomy of our brain. […]
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Hunter Schafer Is the Face of Mugler’s New Angel Fragrance + More Beauty News
Hunter Schafer is the new face of Mugler’s Angel Elixir fragrance To help unveil the latest star-shaped fragrance in the house of Mugler’s Angel galaxy, the luxury label has tapped Euphoria’s Hunter Schafer to be the new face of Angel Elixir. Schafer’s magnetic aura and loyal Gen Z following attracts a new audience to the iconic Angel line, […]
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Starface Pimple Patches Make Their Runway Debut + More Beauty News
Starface launches its infamous pimple patch in a new colourway This past New York Fashion Week, pimple patches made their runway debut thanks to makeup artist Fara Homidi, who expertly incorporated them into certain beauty looks at the Puppets and Puppets Spring 2023 runway. The patch in question? Starface’s cult-favourite hydrocolloid blemish covering in an […]
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Five Perfume TikTokers Worth Following
Ah, TikTok. If there’s one place you should go to find out about what’s popular in beauty these days, it’s the bite-sized videos on the addictive social media platform. The app has profoundly changed the beauty game thanks to its never-ending streams of beauty tips, tricks, hacks, viral challenges and recommendations from professionals and enthusiasts […]
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PerfumeTok Made Me Love Fragrance
As an ’80s kid, I was introduced to perfume via the iconic powdery Love’s Baby Soft; the scent was everywhere — it was advertised in the teen magazines I read and worn by all my friends. But after those years, I stopped seeking out perfume in a serious way. Rather, it came to me. Fragrance […]
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The Making of Chanel No. 5
Spritz a fine mist of Chanel No. 5 and you won’t be reminded of a flower. Launched in 1921, the fragrance famously doesn’t evoke one. Rather, one might say it smells like abstract art — a composition beyond nature, a rebellion against the demure (and, frankly, dull) lily of the valley-centric zeitgeist of its time. […]
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Aerin Lauder on Her Fall Favourites and Sultry New Fragrance
One glance at Aerin Lauder’s Instagram and you get the idea she could advise you on how to bring a new level of sophistication to just about anything, including your travel plans, flower arrangements, and yes, even how to set your dinner table. We chatted with the beauty mogul (and granddaughter of cosmetics pioneer Estée […]
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Why Chanel No. 5 Has Stood the Test of Time, 100 Years After Its Launch
Few things have the power to transport us to a specific moment in time the way that scent can. It’s no wonder, then, that smell is the sense that is most intimately tied to memory. Think back to the smell of your childhood home, your mom and your first love and be instantly brought face […]
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Jovian Perfumer David Bernstein on Busting Perfume’s Gender Binary
When the world ground to a halt in the spring of 2020, writer, director and dramaturg David Bernstein was faced with a stark new reality: he was a theatre-maker in a world without any theatres. As others in the theatre industry were contemplating virtual performances and digital media, Bernstein began to explore another of his […]
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Kaia Gerber Is Wired on Mushroom Coffee and Ready To Hit the Cottage
19-year-old model Kaia Gerber spent the last year and a half just like the rest of us: baking banana bread, experimenting with DIY specialty coffees (“I’ve gotten very into making my own mushroom coffee so I’m wired all day,” she says) and starting a book club. Unlike the rest of us, her bi-weekly book club […]
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