FASHION Magazine

Spritz a fine mist of Chanel No. 5 and you won’t be reminded of a flower. Launched in 1921, the fragrance famously doesn’t evoke one. Rather, one might say it smells like abstract art — a composition beyond nature, a rebellion against the demure (and, frankly, dull) lily of the valley-centric zeitgeist of its time. […]

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Few things have the power to transport us to a specific moment in time the way that scent can. It’s no wonder, then, that smell is the sense that is most intimately tied to memory. Think back to the smell of your childhood home, your mom and your first love and be instantly brought face […]

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With Earth Month on its way, there are several mindfully made collections to know right now including a new collaboration between sustainability-focused jewellery designer Sandy Leong and Gemfields. Read on to get the goods on what’s new in the world of fashion. Sandy Leong and Gemfields introduce the Sol collection With nearly ten years behind […]

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The results are in! You voted and we listened: From perfume and mascara to sunscreen and shampoo, we reveal the beauty products you voted top of the vanity in our 11th Annual Readers’ Choice Beauty Awards. This year more than 65 products make the cut across six categories, including nails, fragrance, makeup and hair. And as always, the Readers’ Choice Beauty Awards rewards products in a range of prices, allowing you to find favourite new products regardless of budget. Ready to see who made the cut? Pick a category below or read on to browse all the winners.

If you’ve been placing bets like we have on who’s going to design Angelina Jolie’s wedding dress, you better re-examine your choices. The actress is looking for a designer who is “not so obvious for designing wedding gowns”. The one she’s after? Rumor has it that it’s L’Wren Scott.

Scott, although not known for designing wedding gowns, is a regular go-to for celebrities such as Nicole Kidman and Sarah Jessica Parker when they hit up red carpet events, and according to a “friend” of Jolie’s the designer is “the one who understands her body the most.”

And the plot thickens. The saga of Chanel No. 5’s Brad Pitt campaign continues with a second edition of the commercial. The monologue from Monday’s ad—which is voiced by Pitt, the brand’s first male ambassador for the fragrance—remains the same only now the commercial is less about his brooding face and more about Chanel No. 5.

Finally the Brad Pitt-fronted Chanel No.5 campaign has been released and it’s basically the star telling us YOLO (or so we’d like to believe). Plans disappear, dreams take over and every journey ends says a sad and scruffy Brad Pitt, with a soulful smile that still manages to go right into our hearts. The commercial’s […]

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After 91 years, Chanel has the recipe for perfume success locked down: Beautiful woman, timeless scent, timeless bottle. But while the formula for Chanel No. 5 itself will never change, Chanel is modifying their marketing with an interesting twist: Brad Pitt has signed on as the newest face of Chanel No. 5 face, making him the first man to represent a women’s fragrance.