FASHION Magazine
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Lush takes retail therapy to the next level with a debut makeup collection that taps into your subconscious
Image courtesy of LUSH If shopping is your mood booster of choice, listen up: Lush’s highly anticipated, two-years-in-the-making colour collection is taking retail therapy one step further. The forthcoming “Emotional Brilliance” makeup collection was created with a strategic behavioural therapist, resulting in a product line that’s named to reflect psychological needs.
The collection, which will boast 13 liquid lip colours, 11 liquid eyeliners and six cream eyeshadows (all priced at $23—way cheaper than most therapists’ going rate), is described as a way to “fulfill an emotional need at any give moment.”