FASHION Magazine

In the world of top bloggers, Cupcakes and Cashmere’s Emily Schuman reigns supreme. Known for her eclectic and down-to-earth style, the Los Angeles-based blogger has turned her massive following into a book, a collaboration with Estée Lauder and now a capsule collection for Club Monaco.

Blending her practical yet très chic approach with the brand’s own flawless street style meets high fashion aesthetic, the blogger has created a 6-piece collection full of functional pieces just ripe for spring.

See what Cupcakes and Cashmere’s Emily Schuman keeps in her purse »

Emily Schuman’s blog, Cupcakes and Cashmere, is true to its title: her posts are comforting (like delicious dinner party recipes), friendly (so many style and decor tips!) and full of sparkle and shine. In real life, Emily Shuman is just as poised as the content she posts—which is likely one of the reasons she’s been able to turn her blog into a full-time career. While Cupcakes and Cashmere is based out of Los Angeles, Schuman was recently in Toronto to promote her first book, which is an extension of the blog. Holt Renfrew hosted a Cupcakes and Cashmere book signing celebration and we got the chance to sneak a peek inside Schuman’s Prada purse. While there were no cupcakes inside, we did find a macaroon-shaped container, a pair of Chanel ballet flats and a perfect assortment of pink items. Ready to explore? Read on!