FASHION Magazine
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I Tried Snapchat’s Augmented Reality Try-On Shopping Feature
This morning, I tried on nine Prada bags without ever leaving my apartment. No, I don’t have a personal stylist who comes over with my outfit options for the week (I wish). Rather, I did this using the Snapchat augmented reality (AR) try-on feature. The tool, which first launched in 2020 in a collaboration with […]
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Fashion is Setting Foot in the Metaverse
As the digital and physical worlds continue to converge, the new age of the internet — the “metaverse” — is transforming the fashion industry. One luxury house fronting the shift is Balenciaga. The brand (known to embrace virtual clothing) recently announced plans to launch a business unit specifically dedicated to exploring opportunities in the metaverse. […]
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Is Digital Clothing Fashion’s Ticket To Sustainability?
In the age of fast fashion, TikTok shopping hauls and #OOTDs, we’ve come to associate style with an (overly) well-stocked wardrobe. Unspoken social media rules tell us that once an outfit is posted to one or all of our many feeds, we are never to be seen in it again. This culture inevitably plays into […]
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