FASHION Magazine

Each Friday, we’ll be profiling one of our favourite movers and shakers on social media. From the pop-up power of Pinterest to the beautifully crafted images on Instagram, we’re learning the tricks of the trade from the ladies that do it best (and most stylishly, of course).

From a trip to Paris to customize her own eyeshadow to a JustFab Shoes collaboration in support of a military charity, Dulce Candy Ruiz is one YouTuber we want to know more about. And clearly, we’re not the only ones: She’s amassed a following of over 1.2 million subscribers on her beauty and style-focused channel Dulce Candy.

When you see street style shots of this petite California girl, it’s hard to imagine that Ruiz is a trained Army mechanic with a tour to Iraq under her belt. But it was her time on active duty—spending weeks in an army combat uniform—that made her crave a creative outlet for all things girly. Thus, Dulce Candy was born. Consistency and maintaining the special connection she has with her viewers is what has catapulted Ruiz to her impressive number of YouTube (and blog!) followers, and it’s also helped her land well-deserved collaborations. We love that she’s not afraid to admit that her personal style has evolved through a few hits and misses. Read on as we get to know this beauty and style vlogger more and got her to share some tips for all you aspiring YouTube gurus.