FASHION Magazine

This week, the doors to an alluring shop in Toronto’s Summerhill neighborhood swung wide open, welcoming customers, new and long-standing, to peruse its selection of blazers, jackets and other impeccably-tailored wardrobe staples. Women’s ready-to-wear label Smythe has debuted its very first retail storefront. Co-founded by Andrea Lenczner and Christie Smythe, Smythe has paraded through the […]

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To the unfamiliar eye, navigating shein.com is kind of like getting lost in a carnival maze. The flashing deals, the promo pop-ups and the overwhelming amount of subheadings all contribute to the unique experience of using the e-commerce fast fashion site. Shein’s clothes are cheap — like, really cheap. With countless options and low prices […]

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Erdem announces extended sizing for its collections Canadian designer Erdem Moralioglu is wrapping 2020 with a message of inclusion thanks to the introduction of his eponymous brand’s extended sizing options. Erdem will now offer pieces in sizes 2-18, starting with its Pre-Spring 2021 collection. The announcement is part of what Moralioglu describes as “a long-term […]

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From a Canada Goose x Y/Project collab to a virtual Vancouver Fashion Week showcase, here's the fashion news you need to know this week.

The post Here’s the Fashion News You Need To Know This Week appeared first on FASHION Magazine.

While Diana Nguyen, founder of the consignment site Lux Second Chance, knows that the concept of “luxury is based on scarcity”, she actually launched her business to provide more opportunities for consumers and collectors to get their hands on their favourite pieces. “I love consignment,” says Nguyen, noting that she’s personally been a fan of […]

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While those of us in North America glean a perspective on our rampant consumerism based largely on reports released by activist groups, vintage entrepreneur Orpah Wavomba, who is originally from Kenya, has a very different–and dire–understanding of our over-consumption. “When I was younger, my cousin and friends and I loved going out to find unique […]

The post Meet Orpah Wavomba, Founder of Toronto-based Vintage E-tailer Mode de Mit appeared first on FASHION Magazine.

Emma Zack launched Berriez, a retail platform for vintage clothing that offers an extended range of sizing, after experiencing exclusion at many mass-market and independent shops. “I can’t tell you how many vintage [and] regular stores I’ve walked into where the employees have looked at me and I’ve felt the weight of their eyes,” she […]

The post Here’s What Vintage E-comm Entrepreneur Emma Zack is Wearing, Observing and Admiring Right Now appeared first on FASHION Magazine.

Canadian e-commerce platform Shopify has updated its Shop app to feature a spotlight on Black-owned businesses. From today, when customers open the app and click on the ‘shops’ tab, they’ll see a clickable message box directing them to a list of Black-owned businesses they can shop then and there. It’s a win-win for both brands […]

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File under wardrobe updates to feel good about.

The post These Are The Brands Neighbour’s Saager Dilawri is Excited About Now appeared first on FASHION Magazine.

The reality-TV-star-turned-style-authority has big plans for the future

The post Olivia Palermo to Launch E-Commerce Site (and Potentially a Fashion Line) appeared first on FASHION Magazine.

“Ku wala” means “to shine” in the Malawian language of Chichewa, and that’s exactly what Veronica Nnensa and Freeda Mulenga, the entrepreneurs behind Toronto-based e-commerce boutique Kuwala, want you to do when wearing their clothes. The duo founded Kuwala, which boasts 20K Instagram followers, in 2014 after embarking on trips to Ghana and South Africa to […]

The post Meet Kuwala, the E-Commerce Boutique Bringing Vibrant African Fashion to Canada appeared first on FASHION Magazine.

Online shopping has changed the game. With anything and everything suddenly at our fingertips, and delivered directly to our doors, instant gratification is only a quick click away. Now it becomes more about which sites and where to shop. New Canadian-based e-tailers have been popping up giving us a uniquely Canuk perspective on the digital […]

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