FASHION Magazine

One thing you probably didn’t have on your 2023 bingo card? Fast fashion giant Shein rebranding as a sustainable, ethically-minded company. After a viral influencer trip attempting to do just that, the online retailer — known for its staggering product output and shockingly low prices — has drawn even more attention to its murky behind-the-scenes […]

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Shein’s reputation has taken another hit. The TikTok-famous fast fashion brand was embroiled in yet another controversy last week after an investigation by Swiss advocacy group Public Eye uncovered alleged labour law violations at its facilities in China. Researchers — who remained anonymous for their own safety — visited 17 of the brand’s suppliers in […]

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In 2009, 19-year-old Sashagai Ruddock (Sasha) would run home after a day of classes at the University of Guelph Humber, where she studied criminal justice, to share her latest fashion finds on deliciouslyfat.blogspot.com, the plus-size style destination she had created. Cut to 2021 and this Toronto-born, Brampton-raised influencer stitched her way into a US$100,000 prize […]

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To the unfamiliar eye, navigating shein.com is kind of like getting lost in a carnival maze. The flashing deals, the promo pop-ups and the overwhelming amount of subheadings all contribute to the unique experience of using the e-commerce fast fashion site. Shein’s clothes are cheap — like, really cheap. With countless options and low prices […]

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Lets face it: separates are hard. Trying to find the perfect bottom to match your top can be tough. With so many variables at play (colours, hem heights, layering), it’s a miracle we get dressed at all. Luckily, co-ordinating outfits are seriously in right now, which means you can cut down on precious prep time […]

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