FASHION Magazine

  • While you were sleeping: A writer takes the pyjama dressing trend out of the boudoir and into the light of day

    Boudoir Trend Olivia Stren
    Photography by Emma McIntyre (styling by Eliza Grossman); shot on location at The Chase, Toronto; coat, $3,700, and dress, $2,960, both by Louis Vuitton

    See our boudoir trend guide »

    When I was growing up, I used to visit my grandmother in Palm Beach, where she wintered in a conch-pink pseudo Spanish-style condo called (accurately) La Bonne Vie. My favourite activity was grocery shopping at Palm Beach’s Publix—a glamorized supermarket washed a bunny-nose pink with valet parking and bougainvillea-swathed archways. Here, tycoons with Hermès-orange suntans and manses on Billionaire’s Row shuffled through the aisles dressed in silken Persian pyjamas and monogrammed velvet bedroom slippers, carts full of crab salad, their long-suffering chauffeurs waiting outside in purring Bentleys. Wearing pyjamas outside of the bedroom has historically been the habit of the egregiously wealthy, the eccentric, the hyper-medicated on day passes—and the freelance writer.