FASHION Magazine
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Mercedes-Benz Start Up revved up last night in Montreal. Go inside the competition and view the winning collections!
Photography by George Pimentel/Stringer As we reported back in early June, Mercedes-Benz and IMG have introduced Start Up, their internationally lauded joint competition and mentorship program for up-and-coming designers to Canada. Well, here we go!
Early Wednesday, the first Start Up step was put into place, as I—along with a slew of notables including designer Marie Saint Pierre and FDCC president Robin Kay—judged the Montreal semi-final applicants. As a fan and avid supporter of Canadian fashion, I was thrilled to be a guest judge. Especially since FASHION Magazine is the official magazine sponsor!