FASHION Magazine

See all the films in our series » In the last video of our series, director Sarah Elisabeth Blais explores the subconscious of a girl on the verge, while clothed in the gypsy wears of Chloé Comme Parris. “We wanted to capture some stages of a girl, ultimately coming face to face with herself. Playing […]

The post Sarah Elisabeth Blais + Chloé Comme Parris present: “être-en-soi” appeared first on FASHION Magazine.

See all the films in our series » In this week’s fashion film, director Wesley Stringer puts the wears of Edmonton-born and New York–based designer Sid Neigum on a slow burn. The action in this film takes place over a mere 7.2 seconds, but the movements have been stretched as if to escape from visual reality and emphasize form, […]

The post Wesley Stringer + Sid Neigum Present: Nihilism appeared first on FASHION Magazine.

View all films in the series » In today’s fashion film, director Claire Edmondson (she’s done videos for Broken Social Scene and Austra, no big deal) partners up with Toronto-based Tania Martins, the designing genius behind cult label Pink Cobra for a look into what a bored and slightly mad girl might do if she […]

The post Claire Edmondson + Tania Martins present: The Seams appeared first on FASHION Magazine.

View all films in the series » This week, we’re taking a bit of a different spin on the series by turning the lens on the action behind the scenes. In this film, Director Reynard Li visits Toronto’s golden boy Jeremy Laing in the comfort of his studio for a peek at how he goes […]

The post Reynard Li + Jeremy Laing Present: A process appeared first on FASHION Magazine.

Next up in our all-Canuck fashion film series, we’re heading to the squash court for an ultra-trippy and ultra-sporty play on Amanda Lew Kee’s kaleidoscopic Spring 2012 collection. Filmed in Toronto at the Ryerson Athletic Centre, this shoot took flight once director Hannah Sider, along with partner Gabriel Graham, began to see Lew Kee’s models as athletes in their own rights. What we see is a fierce spring collection on a fiercely stunning model. What do you see?

View the behind the scenes photo gallery »
View all films in the series »

Introducing our new weekly video series, in which we’ll be bringing the freshest crop of homegrown designers and video artists together with unique collaborations. First up, Eva Michon confronts the apocalypse with Calla’s Spring 2012 collection. Enjoy this visual feast, and go behind-the-scenes with Lewis Mirrett’s photo gallery of our day on set. View the […]

The post Introducing our new weekly video series: Watch Eva Michon and Calla Haynes’ apocalyptical fashion film appeared first on FASHION Magazine.

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Go behind the scenes »

Welcome to the set of our first fashion film, the apocalyptical Welcome End, by director Eva Michon. Starring the Spring 2012 collection by Calla Haynes, the film is the stylish telling of what might be the last day on earth. And what better place to prep for the end of the world than a North Toronto mansion complete with marble fireplace, glass tabletops, and a cavernous book-filled library?

Lewis Mirrett was on set to capture all the action, from Fashion Television’s visit, to model Devon Owens hissing at a porcelain cat.