FASHION Magazine

For those whose routines are picking up speed with back-to-school, back-to-the-office and back-to-the-gym plans, there are plenty of exciting new October 2021 beauty launches to help your hair and makeup keep up. Whether you’re simply on the go or heading out for your first weekend away in quite some time, these formulas will streamline your […]

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If there’s one thing Canadians can be proud of—both today on Canada Day and year-round—it’s our abundance of raw wilderness, untainted by humans. And while there are plenty of stellar Canadian beauty brands out there for you to support this Canada Day, these five companies go one step further in showing their patriotism by putting […]

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In our Winter issue, FASHION editors rounded up the 100 people, products and experiences we predict will blow up in 2019. It’s our inaugural Hot 100 Fuse List. From the workouts you’ll be doing, to the new designers and destinations you’ll see on your feed, this is your guide to being in the know next year. Online shopping has replaced malls as […]

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While visiting Austin, Texas, recently, I spotted a beauty brand I hadn’t seen before, called Stop the Water While Using Me! The German body-care line, which includes everything from shampoo to toothpaste, wears the heart of its mission—to conserve a non-renewable resource—on its recyclable sleeve. Its name cheekily calls out one of the First World’s […]

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In 2011, a web series called Shit Girls Say took over the internet for a solid year and a half. The viral sensation was so potent that copy cats started to prowl all over the web and spin offs such as Shit New Age Girls Say, Shit Italian Moms Say, Shit Brides Say, Shit Cats […]

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One of the most common complaints on the green beauty front is the struggle to find natural hair care products that work as well as their non-natural counterparts. Natural beauty aficionados are keen to toss away their conventional skincare and stock up on organic makeup, but that light fluffy feeling of freshly washed hair isn’t easy to concede. Though some green beauty converts opt for the baking soda wash and apple cider vinegar rinse and swear by it, not everyone can be expected to go to the same lengths for clean locks. No worries, there are green solutions out there for soft and silky strands—no kitchen concoctions required.