FASHION Magazine
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Sali Hughes On the Past, Present and Future of the Beauty Industry
My love affair with beauty began 38 years ago as I sat on my grandmother’s bed and watched her put on makeup. As she dusted Max Factor Creme Puff powder across her nose and slicked on waxy magenta lipstick, I looked on in awe, lost instantly to the cause. It gives me huge satisfaction and […]
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Why Waterless Products Are the Future of the Beauty Industry
While visiting Austin, Texas, recently, I spotted a beauty brand I hadn’t seen before, called Stop the Water While Using Me! The German body-care line, which includes everything from shampoo to toothpaste, wears the heart of its mission—to conserve a non-renewable resource—on its recyclable sleeve. Its name cheekily calls out one of the First World’s […]
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This New Foundation Has a 25,000-Person Wait List
We love a good Canadian beauty brand success story, so you can imagine our excitement when we learned that a foundation from a Toronto-based (!!!) company has a whopping 25,000-person wait list worldwide. Whoa. The product comes from The Ordinary, a beauty brand developed by umbrella company Deciem a.k.a. the “abnormal beauty company.” Founded by […]
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