FASHION Magazine

Listen up scrapbook enthusiasts. Pinterest is going all access for fashion week and the news may have just made our day.

Collaborating with 100 fashion influencers, from designers to magazines to big-time bloggers (Oscar de la Renta, Michael Kors, Phillip Lim, Harper’s Bazaar, Garance Doré, Man Repeller), Pinterest’s fashion week hub is giving us the front row seat at fashion shows, behind the scenes, street style looks and designers’ inspirations.

Since its launch three years ago, the social media platform’s popularity has grown immensely and with more than two million fashion pins each day, there is no doubt it has also been the place to get inspired for fashion.

We’ve already seen how much the platform has transformed the connection between brands and followers: Oscar PR Girl has been live pinning Oscar de la Renta’s fashion shows for the past few seasons and J.Crew just previewed its fall lookbook exclusively for pinners. So it comes as no surprise when Pinterest decided to join in on the biggest fashion event of the year by giving its members a whole new way to experience the most exciting time of the season.

Though spotting her in the front row is unlikely, you better bet that more than a few of those showing at New York fashion week are designing with a certain Mrs. O in mind. Michelle Obama is the definition of what a modern-day first lady should be: cool, confident and effortlessly-clad in hot American talents like Thakoon, Jason Wu and Narciso Rodriguez. In the new book documenting her style, Everyday Icon: Michelle Obama and the Power of Style, in stores today, writer and former Harper’s Bazaar Editor-in-Chief, Kate Betts shines a light on the first lady’s lasting effect. We quizzed Betts on why she was so inclined to do Mobama justice.