FASHION Magazine

Jenna Ortega channels a sporty Wednesday Addams with adidas Sportswear Athleisure has been on the scene for a while now, but adidas is looking to take it a step further with the introduction of the brand’s first new label in five decades, adidas Sportswear. You’ll find tracksuits and sneakers in the collection, but they’ve all […]

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It’s time to Zelebrate The rumours are true; Zellers is returning to Canada. The beloved destination for family shopping trips, quick pick-ups and Hilary Duff–inspired finds closed most of its locations a decade ago, but it’s still one of the few Canadian retailers to spark nostalgia across the generations. In this 2023 reboot, shop-in-shops are […]

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Yeezy Gap and Balenciaga put on a show On February 23 in Miami, Kanye West’s Donda 2 release party not only hyped up music lovers, but captured the attention of fashion aficionados. Ye and his longtime friend Demna Gvasalia presented Yeezy Gap Engineered by Balenciaga. The collection welds notable sign posts from the two creative […]

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Is there anything more essential in your summer wardrobe than The Hat? The single accessory offers shade and takes your outfit from “clothed” to “ooh la la” in one swift movement — it’s a two-for-one deal in summer styling. And whether they mimic the shape of an overturned bucket or are packed with cowboy flavour, […]

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Canada’s oldest retailer is set to launch the Hudson’s Bay Fashion Fund, an annual grant of $25,000 paired with a three-year mentorship program, aimed at fostering emerging BIPOC Canadian designers. The award was announced at tonight’s Canadian Arts and Fashion Awards by Canadian designer and Brother Vellies founder Aurora James, who started the 15 Percent […]

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Hudson’s Bay is the first major department store in Canada to take the 15 Percent Pledge, committing to dedicating at least 15 percent of its shelf space to brands owned by Black, Indigenous and People of Colour (BIPOC). This commitment will come into effect at the start of the Fall/Winter 2021 season, and will apply […]

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It’s all about the Muppets, baby! Five seasons of The Muppet Show hit Disney+ today, and since we’re still in winter mode and likely in need of a little joyfulness in our wardrobes, we’re finding ourselves drawn to fabulously fluffy, fuzzy looks that take cues from characters like Beaker and Fozzie Bear. Designers have long […]

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You’d be hard-pressed to find anyone who couldn’t use some extra TLC right now, so why not treat your favourite people to gifts that are sure to be a total mood lift. Self-care comes in many forms, so here are 24 gifts that run the gamut from bath-time delights to supportive virtual consultations, outdoor pick-me-ups […]

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In news we all needed today, Annie Murphy and Catherine O’Hara are returning to a screen near you after being cast as the faces of the 2020 Hudson’s Bay holiday campaign, A Call to Joy. The Emmy Award winning actresses appear in the campaign to rally all Canadians, whether you’re a Holiday Traditionalist, Festive Flaunter, […]

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Say hello to the Canadian-founded luxury watch brand called Vieren Co-founded by Canadian fashion designer Sunny Fong and entrepreneur Jessica Chow, the new Swiss-made watch brand Vieren just launched four unisex hand-crafted inaugural styles that feature automatic movements and take six months to craft. If you want to get your hands on one, hurry – […]

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The season's hottest boot trend is one you can actually walk in. Make a statement without worrying about slipping in a pair of lug sole boots.

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During his seven-year tenure as creative director for Moschino, Jeremy Scott has delighted fashion lovers with his eccentric twists on pop culture references. For a new collab with Hudson’s Bay in honour of the Canadian retailer’s 350th anniversary, Scott gave a selection of Moschino Couture pieces the Point Blanket look, adding the multi-hued striped motif […]

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