FASHION Magazine

Fresh off the heels of its Spring 2013 runway show during Toronto Fashion Week, Joe Fresh has just announced the opening of two new stores in Canada for next year.

Ottawa, Ontario and Victoria, British Columbia will be the next two cities to get stand-alone Joe Fresh stores, which will bring in women’s, men’s and kid’s apparel, beauty products, footwear and accessories to its locations.

Joe Fresh creative director Joe Mimran said via press release, “We’ve had our eye on Ottawa and Victoria for some time and are very pleased with the locations of each of these new stand-alone stores.”

Joe Fresh certainly made its New York statement with its select standalone stores and Fifth Avenue flagship, and now the brand is going for the American big-time with its just-announced partnership with J.C.Penney. Next spring, Joe will open 700 shop-in-shops inside J.C.Penney’s countrywide as well as will launch on the brand’s e-commerce site. Penney, which […]

The post Joe Fresh hits the US big-time: The brand to open 700 shop-in-shops in J.C.Penney next spring appeared first on FASHION Magazine.