FASHION Magazine

Popcorn at the ready, we’re looking forward to a season of intriguing fare.

FALL FILMS

OUR IDIOT BROTHER
Paul Rudd as a cheerful stoner.
A grinning, bearded Paul Rudd—clad in baggy attire and Crocs—sweetly agrees to sell a little non-sanctioned herb to a despondent police officer in uniform while manning a farmer’s market stall. Promptly carted off to jail, he gets out early on good behaviour and returns to the fold of his three successful sisters—Zooey Deschanel, Emily Mortimer and Elizabeth Banks—where family life proves to be entertainingly discordant.

Anyone who has taken a dip into Fidelity Denim’s jean pool knows that the label’s founder, designer and president, Jason Trotzuk, is a master of erasing figure flaws. Designed in Vancouver (and sewn in Los Angeles), this Canadian blues brand continues to rack up style points and celebrity clients (Rihanna, Jennifer Aniston) season after season.

Why pay professionals to fix an ailing marriage when Heidi Klum and Seal can do it for you? A Project Runway spin-off will consist of just that. Thank you Lifetime TV. [The Cut]

Quoted: Fashion designer Roberto Cavalli recently told Harpers Bazaar that he designs all of his pieces with a beautiful woman in mind.  Albeit, he explains: “I don’t masturbate thinking about fashion.” [Harpers Bazaar]

Evan Biddell is tired of a culture of rampant dress-borrowing. He tweeted this morning: “ok ok, that was a little harsh, but 90% of my clients are Fabulous women, and if they are all borrowing outfits, I only sell 10% of the time.” Then he asks: “HOW IS THIS SUPPORTING CANADIAN FASHION??????????” His solution? “maybe its a matter of becoming organized? we could all have the same policy? you wear it, you buy it. sounds fair to me.” After all, exposure doesn’t mean much if it never turns into a sale. Biddell’s frustration may stem from this weekend’s Juno Awards–which will surely feature many borrowed frocks. He followed up his comments with “does anyone watch the canadian pop music awards anyways?” [Evan Biddell Twitter]

Another day, another celebrity fragrance line. Except this time, it’s a male celebrity creating a signature scent: Bruce Willis is launching a fragrance set to be released in July. Eau d’ie hard maybe? [Styleite]

Jason Wu finally met the First Lady yesterday. Michelle Obama and the designer were at the Smithsonian Institution for the induction of the First Lady’s inauguration dress. [Vogue UK]

Our Twitter feed was buzzing yesterday with LG Fashion Week‘s latest news.  The event has yet another new stomping ground after their warehouse venue for the upcoming season apparently fell through. There are no details yet but we can tell you that the new venue is the Allstream Centre at Exhibition Place. [@NathAt and @geekigirl]