FASHION Magazine

You may recall that #glassnails and #braceletnails took over your Instagram feed last year, and inevitably launched thousands of DIY recreations. Well, meet Park Eunkyung, the genius South Korean nail artist behind those double tap-worthy designs. It’s hard to believe Park has already been in the industry for 15 years, but with the power of Instagram and […]

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There’s probably no one within my social circle that doesn’t know about my obsession fascination with anything that comes out of South Korea. Whether it’s K-drama, K-pop, K-beauty or K-fashion, I’m infatuated with the culture. But now that I’ve mastered the multi-step skincare routine, bedazzled my nails and survived my first scrub down (and lived […]

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Watch our Korean Nail Art Tutorial We’re in Seoul with Unistella – 유니스텔라 founder and nail artist Park Eunkyung learning how to create her top nail designs (Shattered glass! Bracelet! Hanji paper!) Want to know the top K-Pop beauty trends? Read about which ones our writer loves here. If you find the ingredients in skincare […]

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?TREND ALERT? Sunglass nails ? spotted in Korea. Who wants them first?!!? #nofilter A photo posted by Julie K (@julieknailsnyc) on Oct 8, 2016 at 4:34pm PDT First came glass nails, then bracelet nails, and now, the latest trend to come out of the land of beauty innovations (Korea, obviously) is sunglasses nails. Nail artist […]

The post Sunglasses Nails Are the Coolest New Korean Beauty Trend appeared first on FASHION Magazine.

In breaking beauty news this morning, the Internet is going bananas over a makeup transformation video making the rounds on Facebook. To bring you up to speed, the clip shows a woman with one half of her her face done up (highlighter, winged liner, lashes, the works) only to then reveal the other half in all of […]

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When it comes to the East, we never seem to get enough of the adorably packaged beauty products, semi-complicated beauty regimens and on-point street style. Even the weirdest beauty ingredients have become our most coveted ones. With Asia’s R&D departments leading the discovery of new ingredients to infuse into products, you can also expect some, um, more eyebrow-raising beauty […]

The post 10 Weird (and Slightly Horrifying) Beauty Tools You Can Buy Online appeared first on FASHION Magazine.

Just when you thought you were getting used to shattered glass nails, Eun Kyung Park, founder of Unistella salon in Seoul, is back at it again with the latest nail trend: bracelet nails. WTF are #braceletnails, you ask? They’re like friendship bracelets for your nails, only 100x cooler. Be warned: Park’s intricate designs are not […]

The post Bracelet Nails Are the Latest Korean Beauty Trend to Take Over Instagram appeared first on FASHION Magazine.

Once upon a time, back in my high school days, a couple of Asian boys and I reached for the last pack of Shiseido cotton pads at the drugstore. Taken aback by their presence in the usual ladies-only zone, I wasn’t sure if I was more confused about their basket of cleansers, toners and moisturizer […]

The post Everything You Need to Know About Men’s Skincare, the Next Big Thing in Korean Beauty appeared first on FASHION Magazine.

Korean beauty may still be the underdog in terms of the beauty products you see in Instagram shots, but for those converts who swear by their essences and BB creams and can be seen regularly spooking the halls in sheet masks, it’s not just a passing beauty trend. K-beauty is legit and here to stay. […]

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As you know by now, we’re big fans of all things South Korea. We’ve given you a solid foundation on everything you need to know about Korean beauty, from essences to the top brands to mastering the multi-step skincare routine with ease. So instead of reporting the best of SoKo beauty from this side of the […]

The post Seoul Beauty Diary: The Craziest New Products and Treatments + All the Sheet Masks Your Heart Desires appeared first on FASHION Magazine.

Broken glass isn’t something you would typically think to affix to your nails—but then, would you expect anything less than WTF originality from Korean beauty trends? Eun Kyung Park, founder of Unistella salon in Seoul and the genius behind negative space manicures, kickstarted the crystal craze currently illuminating fingertips all over Instagram, which mimics the […]

The post #GlassNails Is a Trend Guaranteed to Make Your Mani 100% Blingier appeared first on FASHION Magazine.

Applied between toners and serums in the Korean multi-step skincare regimen, essences are regarded as a sort of mystical fluid, though they’ve long played an integral part in the Asian beauty routine. Essences are even known as “immortal water” in some parts of Asia because of their anti-aging benefits. While we can’t attest to the immortality […]

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