FASHION Magazine
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Why You Need a Sleep Mask in Your Skincare Routine
Sleep masks are one of the many skincare innovations to emerge from South Korea. No one does skincare better than K-beauty, thanks to the emphasis on dewy, flawless skin that always steals the show. Other brands have recognized the efficacy of sleep masks and have since developed their own formulas, so you can find them […]
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6 Reasons Korean Hair Products Are the Next Beauty Phenomenon
Korean beauty may still be the underdog in terms of the beauty products you see in Instagram shots, but for those converts who swear by their essences and BB creams and can be seen regularly spooking the halls in sheet masks, it’s not just a passing beauty trend. K-beauty is legit and here to stay. […]
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WTF are essences? We break down why you need them and the best ones to add to your beauty routine
Applied between toners and serums in the Korean multi-step skincare regimen, essences are regarded as a sort of mystical fluid, though they’ve long played an integral part in the Asian beauty routine. Essences are even known as “immortal water” in some parts of Asia because of their anti-aging benefits. While we can’t attest to the immortality […]
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Korean skincare: Your guide to the 13+ step routine that we’re obsessed with
Saying we’re infatuated by all things Korean beauty-related right now is probably an understatement. We’ve swooned over the killer street style and we’ve named our current beauty obsessions (weird ones included), but if there’s one thing we’re mesmerized by, it’s the complicated 10-step (or more!) skincare routine that essentially put Korean beauty on the map. […]
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