FASHION Magazine

The makeup industry’s newest beauty secret is out — Korean beauty spatulas are the key to achieving a glass skin-like foundation finish. From #beautytok creators to celebrity makeup artists like Chanel’s Nina Park, we’ve seen these K-beauty spatulas go mainstream thanks to their satisfyingly smooth application. @ninapark skin-like using #chanel #n1dechanel revitalizing foundation #makeup […]

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Shopping your K-beauty faves has never been easier

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According to Korean hairstylist Seo Yoon.

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Tired of seeing people on the street wearing the same dress as you? We don’t blame you. With everyone gravitating toward the mainstream shops, it’s kind of hard to stand out from the crowd. So if you’re in need of some new pieces to freshen up your wardrobe game, here’s a solution: look to the east. With innovative […]

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Korean beauty innovations have been making their way onto our top shelves and into our makeup bags for a few years now (think BB Cream, cushion compacts, essences, just to name a few). Now, the latest soon-to-be staple has officially arrived. Get ready to wrap your head around powder lipsticks, whose velvety finish is inspired […]

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Sleep masks are one of the many skincare innovations to emerge from South Korea. No one does skincare better than K-beauty, thanks to the emphasis on dewy, flawless skin that always steals the show. Other brands have recognized the efficacy of sleep masks and have since developed their own formulas, so you can find them […]

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Ariana Grande, Kylie Jenner and Rihanna may be beauty icons for many, but for me, being of Asian descent and all, looking to them for hair and makeup inspo never really made sense. I’m not denying the fact that I still admire Ariana’s perfect cat eye or Kylie’s pillowy lips, but because the actual structure of […]

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As far as world beauty philosophies go, there is perhaps no greater divide than the one between the pared-down French approach to primping and the rigorous South Korean double-digit skincare-step regimen. Most women’s bathroom cabinets don’t reflect this dichotomy, but snoop the top shelf of any serious skincare enthusiast and you’re likely to find a […]

The post Caudalie Founder Mathilde Thomas is Blending European and Asian Skincare Practices appeared first on FASHION Magazine.

Remember when Unistella nail salon owner, Park Eun-kyung told us mimicking neon signs on nails was the next design on her mind? Well, it looks like the Insta-famous nail artist has achieved her goal. And as expected, we’re all over it. NEONSIGN ? #minimalnail #neonsignnail #rosénail A post shared by Park Eunkyung (@nail_unistella) on Apr […]

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First glass nails, then bracelets nails, and now wire nails. Is there a design Park Eunkyung, the Insta-famous Korean nail artist behind Unistella can’t tackle? Judging by her extensive repertoire, it’s safe to say: nope. It’s only been a few months since we last met with the nail art extraordinaire and Park’s latest design, wire nails, […]

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When we talk about Asian beauty products, skincare is usually the first thing that comes to mind. With its infamous multi-step skincare routine, sheet mask culture and weird ingredients, a lot of Asian beauty revolves around how to care for your skin. However, this time, we’re shifting gears and shining the light on the equally […]

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Strange textures and multiple steps may be what define Korean beauty these days, but it’s the culture’s bathhouse rituals and the minimalism of a soap-and-water routine that inspired Karen Kim when she was creating her sculptural soap line Binu Binu. “I just think there’s something really beautiful about a bar of soap,” says Kim, who […]

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