FASHION Magazine

Michael Kors amped up its online presence with the launch of “Living the Kors Life,” which debuted on its freshly redesigned digital content site, Destination Kors. “Living the Kors Life” is a digital series that profiles the lives and styles of women who work for and wear Michael Kors. “I have always loved seeing the way so many chic women with very different lives and styles wear my designs,” Kors said. “When I thought about how now, as a global brand, we could communicate an understanding of the scope of women who are ‘very Michael Kors,’ I took one look around my office and said, ‘let’s start right here!’”

Michael Kors on celebrating his 30th anniversary, staying plugged in and becoming an adjective.

All-American. Spirited. Jetsetter. You can spot Michael Kors from a mile away. Over the course of his 30 years in the fashion industry, the man and the brand have become one and the same, morphing into a mega-empire that, as rumour has it, hit a billion dollars in sales this year. Not bad for a boy from Long Island, New York. Adored by Hollywood A-listers like Gwyneth Paltrow and Jennifer Lopez, soccer moms and First Ladies alike (Michelle Obama wore Kors for her first official White House portrait), his rise to fashion royalty took off in 1981, when he launched his eponymous womenswear line.