FASHION Magazine
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Michael Kors launches a new jealousy-inducing site to profile his employees style
Michael Kors amped up its online presence with the launch of “Living the Kors Life,” which debuted on its freshly redesigned digital content site, Destination Kors. “Living the Kors Life” is a digital series that profiles the lives and styles of women who work for and wear Michael Kors. “I have always loved seeing the way so many chic women with very different lives and styles wear my designs,” Kors said. “When I thought about how now, as a global brand, we could communicate an understanding of the scope of women who are ‘very Michael Kors,’ I took one look around my office and said, ‘let’s start right here!’”