FASHION Magazine

Watch a livestream of Stephanie Moscall-Varey’s latest collection today.

The post Canadian Brand Moskal Makes its Runway Debut in London Today appeared first on FASHION Magazine.

For those who have been deterred from shopping online for fear of fit problems, a new technology being developed there will soon be a way to make shopping for clothing online easier.British researchers are working on a new body scanning device called Body Shape Recognition for Online Fashion that will allow online shoppers to correctly know what size to buy on any retailers website.

Being developed by the London College of Fashion, the University of Surrey and Bodymetrics, the system has an easy way to determine correct sizing. Shoppers simply input in their height online and then take a full-length picture of themselves with a webcam or cell phone. After putting this information into the system it can then determine all other measurements. Combined with the person’s body proportions the system builds a 3D image of the consumer, and then gives the correct measurements for clothing to be used when shopping online.

While fashion and science don’t exactly strike us as similar topics, designers’ eternal quest for innovation—be it in fabric, silhouette, or colour combinations—seems quite the Einsteinian pursuit (okay, maybe that’s a stretch).

In the midst of Gaga mania, toy company Harumika decided to cash in and reproduced some of her most memorable outfits in miniature. And now? Harumika has commissioned Chloe Bayly, a student at the London College of Fashion, to do the same with bride-to-be Kate. Chloe created her own mini-prediction of Kate’s wedding gown, as well as recreating some of her signature style moments⎯the royal blue Issa dress, her sheer mini-shift dress from when she met Prince William, and the Reiss ensemble from her engagement photos.

By Rebecca Perrin

Do you remember when the scent of Satsuma sweetened the air around your locker? The Body Shop must be well aware that students are huge supporters of the brand. So much so, that they’ve given one lucky pupil the chance to put her mark on it.