FASHION Magazine

See the photos »

The Brits may be famous for their stiff upper lips, but it seems that everyone in London this week has given it up to the Olympic spirit. As captured by photographer Luke Freeman in and around Olympic Park, patriots from the UK and beyond were hitting the town swathed in their respective countries’ flags. From star spangled tights to Team Canada’s sweaters, catch the best shows of patriotism we’ve seen through the games thusfar.