FASHION Magazine

Lyst has released its year in review report for 2020 – and it’s been a year like no other. With lockdowns demarcating much of the year, and retail stores closing and then opening and then closing again, fashion – both the industry and the everyday act of getting dressed – has been turned on its […]

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Gucci is officially the world’s hottest brand again, taking out the top spot in the Lyst Index Q3 report, up two spots since last quarter. The Alessandro Michele-led brand was last on top in Q2 of 2019 (though it has remained in the top three), dethroned by Off-White and then Nike most recently in Q2 […]

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There’s no denying that the COVID-19 pandemic has had an incredible impact on all of our lives, and the changes we’re experiencing as a result have had a huge effect on our spending, too. Online fashion aggregator Lyst recently released its Q2 report, which detailed the hottest brands over the past three months, as well […]

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Here's how the COVID-19 pandemic has affected fashion in the first quarter of 2020.

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The year in fashion.

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It moves up from second place in Q2

The post Off-White is Now Officially the Hottest Brand in the World appeared first on FASHION Magazine.

As a fashion journalist who regularly compiles a roundup of fashion-related news called ‘Here’s All the Fashion News You Missed this Week,’ I’ve noticed a distinct uptick in the amount of news related to Off-White within the last year. There was the frilly tutu that tennis champ Serena Williams wore to US Open, the IKEA […]

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