FASHION Magazine

Check out the Maison Martin Margiela for H&M launch in Toronto »

H&M’s designer collaboration collections are famous for creating pandemonium—both industry-wide and on the sales floor. Launch day has become synonymous with block-scaling lines, fight-to-the-death shopping tactics. And so when the announcement came of the brand’s collaboration with conceptual industry favourite Maison Martin Margiela, we wondered how it would pan out as far as the general public was concerned. Margiela is not as household a name as say, Versace or Jimmy Choo.

Today, at Toronto’s Eaton Centre’s launch, it seems we got our answer. Smaller line, calmer crowd. No Versace level insanity.

See H&M’s Spring 2013 collection »
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With less than a week to go before we can get our paws on the Maison Martin Margiela for H&M collaboration, the Swedish mega-brand has given us another reason to drool, and this time it’s the Spring 2013 collection. The latest from the brand is a western inspired extremely embellished (and affordable as always) collection of mini skirts, leather jackets, and baseball caps.

See the Maison Martin Margiela for H&M collection »

We live in an age of TMI: Too. Much. Information. With the constant barrage of tweets, Facebook updates, weekly rags and reality shows (hello, Kardashians) we have all become gossip girls. The fashion industry, that celebrated circus of all things fabulous and freaky, is no exception. From Marc Jacobs’ super-toned and super-tattooed body (we know the intimate details of every one of his 30+ collection) to Karl Lagerfeld’s spoiled Siamese kitty, Choupette (the white fluff ball has two maids and dines off Goyard dishes), it seems a good mystery hasn’t been taken off the shelf in quite some time. Surprising then, or perhaps not at all, that H&M’s next designer collaboration is with Maison Martin Margiela—a visionary house shrouded in secrecy.

See the Maison Martin Margiela for H&M collection photos» We’re down to the ten-day countdown to the Maison Martin Margiela for H&M collection hitting stores on November 15, and today, another hyped puzzle piece has been released: Sam Taylor-Wood’s 1-minute long directorial take on the collaboration. As with its debut on contorting performance artists at […]

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See the Maison Martin Margiela for H&M women’s looks
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The look book for the Maison Martin Margiela for H&M collection has been released, and we can already see the line congregating outside of stores on November 15 (only a month to go!).

In a unique twist to mass-brand collaboration, Maison Martin Margiela has opted to re-editon 104 its most classic women’s, men’s and footwear pieces from the past 23 years rather than create entirely new ones Bonus points: the item tags will include which season its design originated from.