FASHION Magazine

Launching today, the ERDEM x H&M collection will be dropping in select stores and online. This marks a major collaboration for Canadian-born designer Erdem Moralioglu, who made headlines earlier this year after snagging the CAFA International Canadian Designer of the Year Award. To celebrate, H&M released a short fashion film directed by none other than Baz Luhrmann (the man […]

The post The Dreamiest Collab Yet: Every Look from the ERDEM x H&M Collection appeared first on FASHION Magazine.

The year of Beyoncé continues as she teams up with Swedish mega-brand H&M in a summer campaign called “Beyoncé as Mrs. Carter in H&M” that will be released in early May.

Beyoncé helped with the designs of the summer collection that will include the “perfect” bodycon dress, sundresses, and even a fringed bikini. The campaign shot in Nassau, Bahamas will also feature a new song by Queen Bey called “Standing on the Sun” in the commercial (which we cannot wait to listen to. On repeat.)

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” Beyoncé said in a press release.

Rumour has it that H&M’s next designer collaboration will be with none other than Givenchy and the French fashion house’s alleged collection will be released sometime in 2013. The thing about H&M collaboration rumours is that most of the time, they actually come true. Rumours circulated about Maison Martin Margiela, Versace, and Marni—all of which […]

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Check out the Maison Martin Margiela for H&M launch in Toronto »

H&M’s designer collaboration collections are famous for creating pandemonium—both industry-wide and on the sales floor. Launch day has become synonymous with block-scaling lines, fight-to-the-death shopping tactics. And so when the announcement came of the brand’s collaboration with conceptual industry favourite Maison Martin Margiela, we wondered how it would pan out as far as the general public was concerned. Margiela is not as household a name as say, Versace or Jimmy Choo.

Today, at Toronto’s Eaton Centre’s launch, it seems we got our answer. Smaller line, calmer crowd. No Versace level insanity.

See the Maison Martin Margiela for H&M women’s looks
Jump to the Maison Martin Margiela for H&M men’s looks »

The look book for the Maison Martin Margiela for H&M collection has been released, and we can already see the line congregating outside of stores on November 15 (only a month to go!).

In a unique twist to mass-brand collaboration, Maison Martin Margiela has opted to re-editon 104 its most classic women’s, men’s and footwear pieces from the past 23 years rather than create entirely new ones Bonus points: the item tags will include which season its design originated from.