FASHION Magazine

We love the bright lips and mussed hair on J.Crew models. Kari Molvar meets the woman driving the brand’s beauty direction.

See what has influenced J.Crew’s look »
See Gayle Spannaus’ favourite lipsticks used at J.Crew »

J.Crew has launched many obsessions over the years: cashmere V-necks, brightly coloured capris and novelty ballet flats. But the fashion retailer, which began as a catalogue-only business in the eighties, has also been not so quietly causing a beauty revolution. Flip open the catalogues, or “Style Guides” as they’re now known, and you’ll find models with electro-pop lips, windblown hair and brushed-up brows, a signature look that went over well when the brand officially presented at New York Fashion Week for the first time with its Spring 2012 collection. Collaborations with indie makeup brands Face Stockholm and Lipstick Queen have led to sold-out collections of lipstick and nail polish (not even eBay-able anymore!), and beauty boldfaces such as Linda Rodin (she of the cult face oil Rodin Olio Lusso) star in the company’s latest ad campaign. All of which is to say: J.Crew is on a big beauty roll.