FASHION Magazine

Let’s be clear — these are not your grandmother’s Olympic uniforms. They are Gen Z’s. As the Olympians-turned-models emerged onto the runway at the Lululemon Team Canada launch event on October 26, it immediately became apparent that the athleisure brand was taking its role as Olympic uniform provider quite seriously. Gone are the days of […]

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If you watched Canada’s Olympic Freestyle Snowboard team fly down the hills of Pyeongchang and wondered if they were wearing a mere sweater in sub-zero temperatures, you’re not entirely wrong. American snowboard brand Burton is the creative force behind the team’s competition gear, and the northwest coastal-inspired sweater concept is a riff on vintage Canadian […]

The post Snowboarder Mark McMorris’s Sweater Jacket Has Got to be the Best Olympic Uniform appeared first on FASHION Magazine.

They’re not only crazy talented, this year’s Olympic athletes are also seriously stylish. While we may not understand all the technical aspects involved in certain summer sports like fencing (seriously, what’s an appel?), we consider ourselves pros when it comes to designer duds. With the 2016 Olympics in Rio de Janeiro right around the corner, […]

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