FASHION Magazine

Over the Rainbow, the Toronto denim institution known for its famed denim wall, has moved after 38 years in its Yorkville location.

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Boxing Day might seem like light years away but hey, it’s in T-minus 5 days! Any smart shopping enthusiast would know that such a day needs a mega plan, so we’re here to help you out with the best deals and discounts we could find so far. We’ll keep updating as long as there’s more scoop to be had!

See the Naked & Famous capsule collection »

We’re not ones to turn down a celebration, especially when it’s in honour of a cool Canadian brand. That’s why we’re currently all over Naked & Famous’s capsule collection designed for its five-year anniversary in the denim biz.

Sure, the pieces are men’s but we’re always up for the challenge of appropriating menswear for ourselves and if you’re a guy looking for a summer closet update, this is exactly what you need.

Since 2009, the Canadian brand has specialized in high-quality Japanese raw denim and now, designer Brandon Svarc has teamed up with Toronto denim mecca Over the Rainbow—located in Yorkville—to create an exclusive 10-piece capsule collection.

Boxing Day: It strikes fear in the hearts of retail workers, and trumps Christmas celebrations for all bargain addicts. For the rest of us, it’s an opportunity to pick up what our well-meaning significant others didn’t end up buying us for the holidays. If you are willing to brave the cold, the lineups (like the one pictured above at Toronto’s Eaton Centre), and the inevitable Christmas hangover, here are some shops that you should check out.

It’s not a bad gig to spend the afternoon getting a behind the scenes tour of one of Toronto’s top denim destinations, Over The Rainbow (101 Yorkville Ave., rainbowjeans.com) lead by the owner himself, Joel Carman. Carman’s jean shop celebrates its 35th anniversary this weekend and is throwing a big party tomorrow and Saturday with a DJ, photo booth, pizza and BBQ, samples from DaLish cosmetics and Dermalogica’s Clean Start, and denim giveaways, naturally.

Here’s a by-the-numbers peak at jeans institution:

1975 The year Joel Carman was driving a cab and met his future Over the Rainbow business partner, one of his passengers. (The two parted ways after the first year.)

$300 The monthly rent for Over The Rainbow’s first location on Bloor Street. If the shop didn’t work out, recalls Carman, “I’ll put a bed in there and I’ll have an apartment on Bloor Street.”