FASHION Magazine

As we eagerly await tonight’s premiere of Jersey Shore’s fourth season, reports are flying that Mike “The Situation” Sorrentino will be fronting a line of tuxedos. The reality star seems to be following the example of fellow cast members JWoww, Pauly D, and Snooki by expanding his brand to include clothing.

The deal, a line also called “The Situation,” (natch!) comes courtesy of a New York–based manufacturer called FLOW Formal, a company hoping to reach a younger demographic. What’s more is that Sitch is supposedly raking in a whopping six figures for a role that still seems sketchy. It’s still unclear whether he’ll only serve to promote the collection or actually have some design input.

The scheduled launch of February 2012 and the emphasis on a younger customer base bring one thing to mind: prom season. For the sake of 2012’s graduating classes, we’re keeping our fingers crossed that things are kept classic. Thinking about the product of a Jersey Shore star’s venture into formalwear is a bit terrifying: rhinestones on lapels, backs printed like tattoos, shirts purposefully left undone indecently low… We could go on, but we won’t.