FASHION Magazine
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Hedi Slimane’s new logo for Saint Laurent Paris is hated on Facebook but loved by Karl. What do you think?
After the hate-athon that ensued after Yves Saint Laurent unveiled a photo of its revamped Saint Laurent Paris logo, two fashion heavy-hitters have come to the defense of creative director Hedi Slimane.
Both Karl Lagerfeld and Arizona Muse have given their stamp of approval to the new fuss-free, sans-serif logo, which was pictured atop two black boxes stacked on white marble on the brand’s Facebook page Monday. The logo, which is a nod to the brand’s Rive Gauche era back in the ‘60s, is the exact opposite of the swirly Yves Saint Laurent font that’s been a mainstay for the brand up until this point.