FASHION Magazine

Twenty-five years in fashion makes you a veteran, but RozeMerie Cuevas and her label, Jacqueline Conoir, are far from retirement. Case in point: Cuevas recently upsized her Jacqueline Conoir Boutique & Studio (164 W. Fifth Ave., Vancouver, 604-688-5222, jacquelineconoir.com) to an 8,000-square-foot space and launched a younger, edgier line, called JAC.

What type of girl did you have in mind when you were designing JAC?
“A cross between Kate Moss and Chloë Sevigny. She’s urban. She’s modern. She’s subtle. She has her finger on the pulse of things.”

For my last entry as a FASHION reporter, I couldn’t think of a story that captures the spirit of the Vancouver fashion industry better than this one. It’s the brainchild of photographer Darryl Humphrey (darrylhumphrey.com), who, during his time in the trade, has worked with some of the city’s finest local designers. Humphrey began to notice that, in passing, they would often comment on each other’s work and speak with the highest of respect for one another. But with their busy schedules, they rarely had the chance to meet themselves.

With the assistance of Shallom Johnson, editor of Stylefinds, Humphrey put together an event that would offer these designers the opportunity to interact socially and creatively.