FASHION Magazine

See Gia Coppola’s Urban Outfitters lookbook »

Urban Outfitters has always been a mecca for cool kids. In its latest spring fever-inducing denim campaign, the brand pits It photographer (and fellow Canadian) Petra Collins alongside model students Sidney Williams (a.k.a. Rodarte warrior princess), Heather Boo, Eliel Ford, Jake Freilich and Ben Watanabe. Their perfect spring picnic of Pringles, Cheetos and Bud Lights is lensed by Gia Coppola, who you might just have heard a little about lately. The well-named rising director is the force beyond the upcoming film Palo Alto which stars James Franco and Emma Roberts and focuses on what else: teens. Amongst the ace hand-picked looks from the shoot, ripped boyfriend jeans, a pastel pink Mack and “Internet” pendant reign supreme.