FASHION Magazine
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Kate Moss announced as the face and body of St. Tropez (Meaning: Self tanning is in, skin damage from the sun is out)
See the Kate Moss for St. Tropez campaign shots »
With countless campaigns under her belt, Kate Moss has just been announced as the face and body of international self-tan brand St. Tropez. Already a fan of the brand (and frequent user) today the British top model revealed her excitement to be officially working with St. Tropez. Via press release Moss said, “I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St. Tropez tan!”
Hoping to connect with women of all ages, Moss’s iconic status, confidence and amazing attitude make her the perfect face and body for the brand’s first-ever global advertising campaign. And what a campaign it is! Renowned fashion and beauty photographer Solve Sundsbo has created super-saturated shots of Moss’s divine tanned body against blue skies and crystal-clear water. This campaign certainly has us dreaming about basking in the Mediterranean sun. (But at this point we’ll even take a weekend up in cottage country.)