FASHION Magazine

Lise Watier has some exciting news to share. Not only does the Montreal-based cosmetics company have a delicious new scent on the market, they’ve gone against the model-as-spokesperson trend and chosen a young Canadian woman as its ambassador. A nationwide contest was launched to find the new ambassador for the scent, appropriately titled Something Sweet. After rounds of online voting and in-person judging, the position was claimed by Jessica Kruger of Coquitlam, B.C. She dazzles in the Something Sweet ad campaign, which is set to launch this fall in magazines, Shoppers Drug Mart stores and online.

“I’m a big fan of playing with makeup, I love to be a girlie girl” Kruger says, describing the campaign as a “good fit.” A fourth-year student at Simon Fraser University, Kruger plays rugby and volunteers for various charitable causes. Oh, and did we mention she is the very first person with quadriplegia to act as a beauty ambassador for a cosmetic brand?

We caught up with Jessica Kruger, who we’ll certainly be seeing a lot of soon, to talk about how she landed this pretty sweet gig and what it’s like becoming the face of a national campaign: