FASHION Magazine
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We try out Invisible Boyfriend, the site that allows you to create (and text with) your fantasy man
Last week I shopped online for a razor-sharp hatpin and a vintage notebook; for eyebrow mousse, party shoes and James Joyce’s filthy letters to Nora Barnacle. And because the specs of my life are increasingly furnished by the Net—and because what men in my life?—it was with considerable interest that I looked into InvisibleBoyfriend.com. This hot site allows […]
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Our answer to Russia’s “Safe Selfie” guide will save your Insta-cred
This week, the Russian government issued a list of selfie safety guidelines we didn’t know we needed (but turns out we do). Launched by the country’s interior ministry, the campaign is in response to an increasing number of selfie-related injuries and deaths at the hands of high-risk photographers, who you may otherwise refer to as […]
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Introducing Kim.Guru, the weather app that reports the forecast with Kim Kardashian outfits
Kim Kardashian has just landed her most unexpected gig yet—weather girl. Thanks to the brilliant minds at BRAVÒ, you can now get a weather report for any city in the world, along with a photo of Kim Kardashian dressed for that specific temperature. The app, dubbed Kim.Guru, serves as both a URL thermometer and an outfit […]
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Dubsmash: See the hilarious app that celebrities are obsessed with
A video posted by Allison Williams (@aw) on Apr 29, 2015 at 6:39am PDT What would you get if Snapchat and Instagram had a lovechild? The answer: Dubsmash. The new(ish) app is our favourite way to kill time, whether we’re waiting in that ridiculously long line at Starbucks or counting down the last excruciating minutes on […]
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Instagram is about to become your favourite social shopping app
A photo posted by Hudson’s Bay (@hudsonsbay) on May 30, 2015 at 8:21am PDT At a time when mall attendance is dropping and most of us would rather watch Netflix in bed than visit our favourite brick and mortar stores, it seems, ironically, that shopping has become more social than ever. The list of our […]
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Introducing Emoodji, Old Navy’s new site for decoding your emoji use
Who would have thought that using excessive emojis could actually pay off? Well, today is does. Emoodji, a new site launched by Old Navy, analyzes your emoji usage on Instagram, Facebook and Twitter to read your mood and select your next great vacation spot (as well as, of course, your ideal flip flop hue). Yes, […]
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7 things the Apple Watch did for my life (and 2 things it didn’t)
I’ve had the Apple Watch for almost a month now and I haven’t made out or cuddled with it yet. It’s my new toy, but not my fifth appendage (that would be my iPhone). However, it’s been pretty sweet to be constantly hanging with wearable tech’s new frontier. Here, I recount some highlights of my […]
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Is social shopping the future of fashion online? All about the platforms changing the game, yet again
Net-a-Porter turns 15 this year, and there’s no denying it’s one overachieving teen. Since going live in 2000 (cue dial-up Internet sound effects), the London-based e-tailer has spawned offshoot websites The Outnet and Mr. Porter, launched a magazine, and recently introduced luxe sportswear into their inventory, because, you know, #athleisure. So their latest venture should come as […]
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The SuperDuper nail polish app is going to change the way you shop for the perfect shade
Is there any feeling more satisfying in 2015 than discovering your new favourite app? (Literally, no. There isn’t.) Just in time for the weekend, we’ve stumbled upon the SuperDuper nail polish app, designed to find dupes of your favourite shades so you can stop scouring drugstore aisles looking for Chanel Mirabella dupes and instead just […]
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Is wearable technology really the next big thing? We explore fashion’s whole new world
Fashion loves buzzwords. From arm party to It girl, these trendy terms infiltrate our minds, our Twitter feeds and our cocktail banter. Midway through the Spring 2015 collections during New York fashion week last September, there was a new bumper crop: artisanal, sock bootie, athleisure. But one in particular was light years ahead of them […]
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We spoke to a sexologist about Tinder, porn, and of course, Fifty Shades of Grey
What your friends fantasize about sexually might make you blush—then again, it might not. With easier access to porn online and erotica novels gaining momentum, women are becoming big-time consumers of sex content. The thing is, says Toronto-based sexologist and author Jessica O’Reilly, we’re still not talking about it enough. Opening up the floodgates on […]
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How to take the best photos at Fashion Week: 8 tips and tricks from the top iPhone photographers
We’ve taught you how to take the best Instagrams and we’ve given you tips on how to take the perfect profile picture. But what happens when pressure, bad lighting and moving runway models get thrown at you all at once? For amateur photographers like us, that just spells disaster. Who hasn’t taken photos at fashion […]
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