FASHION Magazine

While red carpet celebrities continue to be the ambassadors of choice for luxury brands, big studio film-making was bound to get a little haute with their marketing tie-ins this year, resulting in some of the best on-screen fashion moments we’ve seen in ages. Prada got behind The Great Gatsby and Alexander McQueen dressed Effie Trinket in The Hunger Games: Catching Fire. Meanwhile, Blue Jasmine’s many alcohol-fueled meltdowns were accessorized in everything from Hermès to Louis Vuitton.

Here, we take a look back at the year in cinematic fashion and count down the 9 best fashion on film moments of 2013. There were plenty to choose from:

See Emma Watson’s Cannes looks up-close »
See all the best Cannes 2013 red carpet photos so far »

It’s the second day of the Cannes Film Festival and the glamour continues on the red carpet with the premiere of Sofia Coppola’s film The Bling Ring. Though Emma Watson does not play the main character of the film, she definitely took centre stage turning heads today at her first Cannes 2013 event. Donning two different outfits for day and night, the Brit actress effortlessly pulls off both her looks.

At The Bling Ring photo call earlier today, Emma Watson, who showed no signs of her alter ego Nicki, wore a burgundy outfit by Christopher Kane, which consisted of a burgundy crop top with feather trimmings and a matching skirt from Kane’s Fall 2013 collection. Watson showcased her natural beauty by keeping her makeup at a minimal and hair tied back in a neat bun. She finished off the look with a pair of sky-high black suede stilettos.

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When you’re Emma Watson, a simple trip to the hair salon turns into headlines and blog posts the world over. “There was a time when people only ever wanted to ask about my haircut,” she says. “That was a big deal for a while. But increasingly now I’m getting asked about the work I’m doing, which is really nice because people are genuinely interested.” This is probably because Watson is genuinely interesting. The 22-year-old Oxford University English student who leapt to the world’s attention as Hogwarts’ brightest half-muggle, Hermione, has managed to graduate from the blockbuster Harry Potter series into a string of intriguing independent films, including The Perks of Being a Wallflower and this summer’s Sofia Coppola-directed The Bling Ring.

Although she says she’s not the “sort of person who likes posing,” Watson has also lent her intelligent gaze and elfin features to ad campaigns, first for Burberry and now for Lancôme. “I’ve wanted to work with her for many years, but I didn’t want somebody too young to be [the face of] the brand,” says Youcef Nabi, president of Lancôme International. “I don’t want people to feel that they need to put on makeup very early.” Once Watson matured beyond Potter, the matter was broached, and a connection became apparent between the English actress and the French beauty company.