FASHION Magazine
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8 Skincare Resolutions to Make This Year
January is always seen as the time to hit the re-set button on life. “This is the year I get real about exercising.” “No more Netflix, I’m going to read BOOKS!” “Enough of Uber Eats, I’m going to cook and bring my leftovers for lunch.” But in the midst of these well-intentioned but ultimately difficult-to-maintain […]
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The Founder of Deciem is Launching a Fragrance Line (!!!)
Toronto-based skincare brand Deciem (and particularly the brand’s founder, Brandon Truaxe) has been in the news a lot lately—and not for the best reasons. From erratic behaviour on social media to a string of resignations and firings, which you can read up on here, Deciem is the most talked about beauty brand of the moment. […]
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These Are The 10 Best-Selling Deciem Products
The Abnormal Beauty Company, otherwise known as Deciem, is going through a lot right now. From founder Brandon Truaxe‘s erratic behaviour on social media to changes within the company (the brand’s co-CEO Nicola Kilner was just let go—an announcement that was only made public mere hours ago). And Deciem’s CFO, Stephen Kaplan, who had been […]
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Sali Hughes On the Past, Present and Future of the Beauty Industry
My love affair with beauty began 38 years ago as I sat on my grandmother’s bed and watched her put on makeup. As she dusted Max Factor Creme Puff powder across her nose and slicked on waxy magenta lipstick, I looked on in awe, lost instantly to the cause. It gives me huge satisfaction and […]
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Why It Might Be Time To Break Up With Your Moisturizer
It’s a commonly held belief that the thicker the face cream, the more moisturizing it is. But a new generation of lightweight, watery serums are packing a hydration punch good enough to forgo your usual creamy go-to. Here’s why it might be time to ditch creamy and heavy in favour of light and silky for […]
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The Best Deciem Products: The Abnormal Beauty Company’s Best Offerings
In April, the Internet went crazy for a $6 foundation that had a 25,000 person waitlist worldwide. The product, which comes from Canadian brand The Ordinary, received rave reviews from beauty editors and bloggers everywhere for its effectiveness and price point. Flash-forward to October, and the brand announced a follow-up to its wildly popular foundations — a foundation […]
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