FASHION Magazine
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TikTok Face is the New Instagram Face
I was tapping my way through the filters on TikTok when a dark thought came to mind: is there something wrong with my face? My jaw slimmed and widened, my eyes enlarged and shrunk, and my lips filled out before losing volume again. In the end, I was left to sit with my filter-less features […]
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Will Influencer Culture Ever Die?
On a recent episode of her podcast, Anything Goes, YouTuber turned fashion influencer Emma Chamberlain predicted a “cultural shift” in the realm of internet fame. Her argument: because everyone is trying to be an influencer, the industry has become less exclusive and, in turn, less credible. But was it ever credible to begin with? The […]
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Our Favourite Canadian TikTok Creators
TikTok is a hotbed of Canadian talent, from glamazon gurus to avant-garde activists. Here are the Canadian TikTok creators to get on your radar and FASHION’s take on what they do best. Best use of a Remote: @lexsonator @lexsonator #ad I think we picked the wrong fit! #Shorts #ShortsCA #ShortShortsRemix #lbros ♬ original sound […]
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Tefi On Being the Internet’s Best Friend
Pink-haired Tefi Pessoa acts as some sort of flowery shield to the mean and self-deprecating noise inside your head, but instead of telling you to be strong, she encourages you to stay soft, reminds you of your worth and makes you laugh like a close friend. Even through a phone screen, Tefi radiates authenticity and […]
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BeautyTok Products That Are *Actually* Worth The Hype
It’s no secret that TikTok is a goldmine of life advice. From helping you build a capsule wardrobe to teaching you some unconventional (but effective) skincare hacks, the app is the gift that keeps on giving. But arguably, one of the best sides of TikTok is…BeautyTok. Gone are the days of watching 20 minute makeup […]
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Slugging is the Skincare Hack You Need Right Now
Every so often, a beauty hack will take the internet by storm and influencers, YouTubers and beauty aficionados alike will flock to try it out. Such is the incredibly exciting and adventurous life of a beauty lover. Most recently, the beauty hack responsible for transforming my life — well, my skin, but what’s the difference? […]
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The TikTok Style Creators We Followed in 2021
Another pandemic year has come to pass, and before we step (perhaps a little hesitantly) into 2022, we’d like to give credit to some of the creators that sent our screen time averages through the roof in 2021. These TikTok style accounts will inspire you to find new ways to bring life into your wardrobe […]
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Your Body Isn’t To Blame For Irregular Sizing. Just Ask TikTok
Let’s state the obvious: TikTok has never been more popular. With over 1 billion users (and counting), content creators of all shapes and sizes have flocked to the app as a safe haven from the pressures of curating a perfect Instagram feed. While this desire to be more authentic has resulted in an array of […]
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TikTok Made Me Buy It: Beauty Brands Tap Into the App’s Selling Power
On any given night, you’ll find blearyeyed, pyjama-clad people tucking into bed — while fervently thumbing through their TikTok feeds. It’s where you can learn anything from a trending dance to how to make feta-cheese pasta. More notably, the viral-video app is also making its mark on our bank statements. The hashtag #TikTokMadeMeBuyIt has over […]
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TikTokers Are Recreating Looks From Squid Game Just In Time For Halloween
Squid Game fashion is having a moment. Yes, you read that correctly. The gory horror series that has taken the internet by storm is now influencing people’s wardrobes. First, some background. Netflix’s most popular TV show to date, the Korean thriller follows a group of debt-ridden citizens who compete in a series of high-stakes children’s […]
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Indigenous Regalia Finds a New Audience — and Appreciation — Online
James Jones’s breathtaking variety of regalia — the term for a powwow dancer’s outfits and accessories — would have sat unseen for over a year if it weren’t for TikTok. Better known as @notoriouscree to his three million followers, the Edmonton-based dancer has been breaking out his grass, hoop and fancy dance attire on the […]
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Texture Talk: 10 TikTok Creators to Follow for Braid Tutorials
Braids have become seriously popular this summer. With influencers and celebrities embracing them more than ever before, plus the fact that countless stylists were locked down for months on end, perfecting their crafts, they are everywhere. Braids have always been a staple in the textured hair community but, like with many style and beauty trends, […]
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