FASHION Magazine

Right in time for winter.

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BRB, just filling my cart...

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Last night kicked off the reopening of H&M‘s Canadian flagship store at Toronto’s Eaton Centre, as well as the launch of H&M Home. The newly renovated store, which covers over 57,000 square feet, is now one of the ten biggest H&M stores in the world, and it shows. Full of what feels like a never-ending […]

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As US retailers continue their north of the border barrage, a bit more fuel to the fire comes via today’s announcement that Nordstrom will take over the former Toronto Eaton Centre Sears flagship. Excitement! The swap has been suspected since Sears announced it was closing the location in October and now we’ll have two years of construction anticipation to look forward to before Nordstrom opens in Fall 2016.

See the Isabel Marant for H&M opening day photos »

The madness that is Isabel Marant for H&M finally hit stores the morning much to the frenzied delight of shopping addicts worldwide. As to be expected, the Swedish brand’s latest designer collaboration had fans lining up hours before store open to be the first to grasp the chic Parisian wares. We hit the Toronto Eaton Centre to capture the scene and found plenty of styles to snap. This being Marant’s first ever-collection for men brought out some stylish batch of male fans in addition to the bundled up ladies in plaid, faux fur and wooly hats.

While you may have missed a first pass at the Isabel Marant for H&M, have no fear: the trick is waiting till the panic subsides and first-day shoppers have returned superfluous items. You’ll get yours! Meanwhile, peep the frenzy.